One of India’s most loved air cooler brands, Symphony Limited, has signed two of the country’s highly sought-after cricketers Harbhajan Singh and Shikhar Dhawan for a unique Artificial Intelligence – led nationwide initiative.
The company has partnered with Rephrase AI to create hyper-personalized video sequences for their over 2,300 retailers across India. This is the first time in the consumer durable industry in the country that a brand has utilized artificial intelligence and applied geo-targeting for each retailer. The heartwarming videos will witness two of India’s popular cricketers appreciating dealers for their constant support and efforts for providing great customer service.
Known for being one of the largest homegrown brands, Symphony has always supported small and local businesses and has been a strong advocate of Vocal for Local as mentioned by the Government of India. Along with the personalized videos, the brand have also given letter of recognition, a certificate and a couple of goodies as a token of appreciation towards the retailers. They have taken this thought a notch higher by paying a tribute to the work of their trade partners. This is hopped to strike an emotional chord by going out of the way in reaching out to all the people that matter.
