The Indian Performing Right Society Limited has collaborated with Dolby Laboratories and Hungama Artist Aloud to launch the #CelebrateHERMUSIC campaign as a part of their existing #HERMUSIC initiative.
The Indian Performing Right Society Limited is a representative body for authors, composers as well as publishers of music. The Her music initiative aims to usher in a new era of music in India. And it will commemorate the anniversary with the #CelebrateHERMUSIC. This project will help and acknowledge female creators to make their mark and pave the way for others to follow. This new campaign is designed to empower, encourage and celebrate women in music. It will thus create a forum and community to explore and express themselves freely.
The #CelebrateHERmusic campaign is the last leg of the initiative. Other campaigns include launching #UnleashHERmusic and #EmpowerHERmusic. And those had been appreciated by both the creators and the industry alike.
The #HerMusic campaign managed to reach over 2.5 million followers across multiple social media platforms. The impact of the initiative is the efforts to help and support female songwriters and composers. It has resulted in an almost 300% increase in the registration of women artists. The campaign has generated awareness about the growing opportunities, thus leading to female artists joining Indian Performing Right Society Limited in the last year. Creators also highlighted how the initiative offers a narrative that drives conversation around a long-standing issue of the under-representation of women in music.
