Officials from Amazon India have announced that the Northeastern part of the country has emerged as the fastest growing region in terms of its sales. This statistics came from the ongoing Great Indian Festival of the online shopping site. The region clocked a massive increase from the Home, Kitchen and Outdoors category of products.
Speaking to media, K N Srikanth, Director, Amazon India said, “We are deeply committed to delivering an exceptional customer experience during the festive season.The northeastern region holds a prominent position and is growing at more than 1.6X YoY across Home, Kitchen and Outdoors category. We are building our capacity to cater to the emerging demands from the region and 20% of orders in Guwahati are being delivered within 1 day. Further, catering to the emerging demands of our valued customers, we have launched a wide selection featuring 1,000+ shades of interior and exterior paints that will be delivered with convenience at their doorsteps so that they can upgrade their homes during this auspicious festive period”.
The officials also announced the launch of a range of interior and exterior paints and accessories. Tse include over 1000s of shades including waterproofing products, primers, enamels, tool, tapes and sheets, among others. The shopping site has also introduced a tool to calculate the quantity of materials needed based on a few parameters. They also mentioned that sellers from across the country including small businesses are also making profit.
They official also pointed out few key reasons for the success of the ongoing festival. K N Srikanth mentioned that convenience is the key reason for the success of the festival. He added that Guwahati, Aizawl and Shillong have emerged among the top cities in terms of new customers. And that these cities have contributed largely to the success of the festival. Availability of products from top brands in various categories is the next reason for the success. Availability of environment friendly products is another reason. Amazon has also identified the love for DIY among the citizens as another key reason.
