Two medalists from the Tokyo Olympics, Lovlina Borgohain and Manpreet Singh will feature in the new television commercial by Shyam Steel. The new advertisement will come on air from this month.
Shyam Steel is one of the leading producers and sellers of TMT bars used in construction in the country. And though their advertising and sales, they have become a household name in many parts of the country.
The new television commercial is a a continuation of their Maksad to India Ko Banana Hai campaign. It has been created by the Roadshow Films Private Limited and directed by Aritra Sen and Sourya Deb. It aims to send the brand message that a perfect balance of strength and flexibility is necessary to achieve success.
The advertise shows Lovlina Borgohain and Manpreet Singh preparing for their next competition and strengthening themselves further to perform better than their next challengers. Lovlina Borgohain mentioned that “It was a wonderful experience working with Shyam Steel. Through this TVC we look forward to connect with the audience and establish their brand philosophy.”
This television commercial will be showcased in News and GEC channels followed by Outdoor and Print campaign to sustain the communication until this financial year.
Previously the company had donated oxygen concentrators to Assam.
