Guwahati: The largest dairy cooperative dairy of the state, Purabi Dairy has introduced a prefabricated Purabi Milk Booth in the state. The brand has taken this step to revolutionize the dairy sector of the state by setting up selling points.
Purabi Dairy aims to introduce these points of sale through various strategic locations in the state. In the initial phase, the brand aims to set up such booths across the city of Guwahati. And make a variety of products from Purabi Dairy and Mother Dairy available to customers across the city.
The brand unveiled the first Purabi Milk Booth in the Gauhati Medical College and Hospital on Wednesday. Deputy Medical Superintendent of GMCH Dr Ujjal Sarma attended the launch with the MD of WAMUL Satya Brata Bose. Marketing head of WAMUL, SM Hussain also attended the event.
Addressing the gathering, Dr Ujjal Sarma said “I express my gratitude to Purabi Dairy for spearheading this commendable initiative. With the establishment of this milk booth, the staff at Gauhati Medical College and Hospital, as well as patients and their attendants, can now access fresh and pure milk and milk products. This development will significantly enhance the well-being of patients and visitors alike. I extend my best wishes to the dairy cooperative, anticipating the prosperity and success of this endeavor.”
The brand aims to install Purabi Milk Booth across different towns in subsequent phases. The brand has designed these pre-fabricated booths specifically to maintain the cold chain for dairy products. The booths are insulated and capable of withstanding high temperatures, ensuring the quality of products stored in visi coolers, chest coolers, and deep freezers. Combining modern aesthetics with operational efficiency, these booths are introduced under the Company Owned Franchisee Operated (COFO) model, presenting a unique business opportunity for aspiring entrepreneurs.
The swift setup process allows franchisees to commence operations within two days of completing formalities. This significantly reduces the time required to establish a similar store. Also for more details, one can visit the Purabi Dairy website.
Previously the brand had opened two Purabi Parlours to sell a variety of their products. These are located at the Purabi Dairy Plant in Panjabari and the Purabi Cattle Feed Plant in Changsari respectively. Designed in an Independent Self Service (ISS) format, these aim to cater to the evolving preferences of the new generation consumers. These parlours feature Purabi’s entire product range. These included pouch milk (toned, standard, and full cream), curds, lassi, fresh cream, ghee and honey. Additionally, consumers can explore complementary products from the Mother Dairy. These include butter, cheese, milkshakes, flavoured milk, masala chaas, canned sweets, ice creams etc. Safal-packed fresh vegetables and processed veggies are also available.
