Guwahati: West Assam Milk Producers’ Co-operative Union Ltd. (WAMUL), or Purabi Dairy has brought laurels to the region at the end of 2023. The homegrown brand has received an award for its outstanding performance. The award was by Union Minister of Cooperation Amit Shah at the National Cooperative Dairy Federation of India (NCDFI) Limited e-Market Awards 2023. The event was organised in Gandhinagar on December 30, 2023.
Dr Meenash Shah, Chairman WAMUL management committee and SB Bose, MD WAMUL received the award. They received the award from Amit Shah on behalf of the organisation. The award ceremony was held in conjunction with the foundation stone laying event for NCDFI Ltd. headquarters.
Amit Shah lauded the pivotal role of the cooperative dairy sector in achieving multi-dimensional goals for the nation. He highlighted its comprehensive benefits to society, agriculture, villages, milk producers, and the country at large. And urged all cooperatives to transition to 100% bank transfers. This has already been achieved by WAMUL which has been at the forefront in helping provide livelihood to around 30,000 dairy farmers under 700 dairy cooperatives from 9 districts of Assam. Pointing out India’s milk production is 24% of global figures, he highlighted the 51% growth in the last 8 years.
Speaking about the development, SB Bose said, “It is an honour for the dairy farmers of Assam that WAMUL and their own brand ‘Purabi’ is recognised and facilitated with the prestigious NCDFI e-market Award 2022-23 by Honourable Union Minister of Cooperation and Union Home Minister Shri Amit Shah, for its active participation and superlative performance in the development of Dairy Cooperative eco-system in the state of Assam.”
“Receiving this prestigious award reflects the collective efforts of the entire Purabi Dairy family. It reaffirms our commitment to providing a robust market for our dedicated dairy farmers and delivering quality products to our valued consumers. As we move forward, we remain steadfast in our mission to empower the farming community through innovative initiatives and contribute to the sustainable growth of the cooperative sector,” he added.
