The widely popular Parle-G biscuits recorded the highest sales in 8 decades.
We have serious doubts if there is anyone in India who has not ate Parle-G biscuits. This eighty two year company just reported highest sales. While most of the businesses are not doing good, this humble biscuit is setting records.
Earlier the company had decided to donate packets of their signature brand. These packets were given out to government agencies. These were meant to be distributed among citizens who are in need.
“We’ve grown our overall market share by nearly 5%… And 80– 90% of this growth has come from sales. This growth has come from the Parle-G sales. This is unprecedented Mayank Shah, category head at Parle Products told the Economic Times in an interview.
Parle-G, has been a household brand since 1938. The brand achieved a unique milestone of selling the maximum number of biscuits during the lockdown period in India. Although the company refused to share the exact data of sales yet they affirmed that March, April & May have been their best months in over eight decades.
(Feature Image source: southernexpress.in)
