Nestle has extended an apology and has also announced two new packs of Kitkat celebrating two locations of Northeast after a controversy was stirred over a factual error related to Northeast India on the Kitkat wrappers.
In a letter to Discover East, Nestle wrote, “While we stay at home, the KITKAT travel break packs were aimed at bringing a smile in these tough times by celebrating beautiful locations. We got it wrong with the location of one of the packs celebrating wildlife and we sincerely apologize for this unintentional error. We are launching 2 new packs as soon as possible to bring to light the beauty of these destinations. These packs celebrate Keibul Lamjao National Park, Manipur and Balpakram National Park, Meghalaya. We thank you for your understanding and support.”
The controversy brewed when people noticed that on wrappers of Kitkat, the location of the Keibul Lamjao National Park was mentioned as Meghalaya. Whereas, the park is actually located in Manipur.
After noticing the error Dr A K Joshi, principal chief conservator of forest (wildlife), wrote a letter to Nestle where the department pointed out the error. Joshi further explained that picture of the Red Panda displayed on the wrapper is a species that is not found in the mentioned park.
