According to a report by Reuters, Pernod Ricard and Diageo have stopped receiving orders from Indian Defense Canteen stores. These two brands are the world’s biggest spirit makers. Their products were sold at a concessional price at the Defense canteens of India.
This move has been assumed to be on the lines of the ‘Vocal for Local’ campaign by the Prime Minister Narendra Modi. Under this campaign, Modi urged the people of India to be self-reliant by promoting indigenous products.
The defence canteens sell several local & imported products to soldiers, ex-servicemen and their families at a discounted price.
As stated in a report, Pernod Ricard India, whose brands include Chivas and Glenlivet scotch whisky receives an average monthly orders of 4,500-5,000 cases by defense stores. However, they didn’t receive orders from the canteens for the month of May.
Diageo India too has not received any orders since May for its imported brands such as the popular Johnnie Walker Black Label whisky and Talisker single malt, a second source said.
There are no comments from the two liquor companies or the defense ministry on this yet. Government of India hasn’t given any any official statement yet.
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