India’s online food ordering & delivery platform Swiggy has launched a new segment, ‘Health Hub’ on the app, dedicated to healthy food. With this option, health-conscious consumers can pick gluten-free, low-carb, high protein, keto meals, organic and many other healthy choices from the curated menu.
The delivery giant has collaborated with nutritionists and top restaurants in the country to curate the special healthy menu. While ordering, consumers will be able to access the nutritional details of the dishes provided by the select restaurants.
Vivek Sunder, COO, Swiggy, said that there is a visible demand for healthy food options by the customers. The restaurants are also trying to keep up with the change in the market.
“With Health Hub, we want to boost healthy eating patterns across the country and dismiss commonly held beliefs that healthy food is bland, hard to find and expensive. By leveraging the wide range of restaurants through our platform, we are not just empowering the consumers with an array of healthy options but also assisting restaurants to create differentiated and dedicated healthy menu options. With the launch of Health Hub, we expect this trend of ordering healthy dishes to grow and more than double over the next six months”, he added.
Currently, the Health Hub is available for users in Bangalore which will be expanded to Mumbai, Hyderabad and Delhi in the next weeks.
(Feature image source: Medical News Today)
