Shillong: The Meghalaya government has launched its very own OTT platform Hello Meghalaya. They launched this platform on Thursday from the LARITI International Center for Performing Arts and Culture.
With Hello Meghalaya, it became the first state to launch an OTT platform that monetizes youth passion. To cater for the huge youth population base, the Government of Meghalaya introduced a platform that intends to engage them in productive activities and enable economic growth. Hello Meghalaya provides content ranging from Movies, Music Videos, short films and many more.
The authorities showcased a video trailer for the Hello Meghalaya OTT platform at the event. The dignitaries also presented the Meghalaya Content Creators Award 2024 on the same day. The winners who were presented across 14 categories were Jr Storyteller Lyndon, Green-Tech Foundation, Warimeki Lyngwa, Triyan Babilsi, Grace Marbaniang, Akkim Tito A. Momin, Chiiung, Dr. Kham Chyrmang, Pema Leilani Ward Kyndiah, Rachel Anne Nongkhlaw, Saldorik D. Sangma, Wanjop Sohkhlet, Yoomani Myria, Biria Shillong, Dapalei Stacy Warjri and Ferdinand Rani.
Key benefits of Hello Meghalaya OTT Platform
For filmmakers, the platform provides up to Rs. 5 lakhs per film, with additional funding for nationally or internationally acclaimed films. Content creators get Rs.18,000 every month for maximum uploads, more funds are provided based on the number of views they have. Short video makers and short filmmakers too can benefit from the platform.
Further, the government is also planning to stream key live events in the app such as football matches of state leagues, music festivals, MGMP events and many more. The intent is to make the content and events available to everybody in the state.
CM Conrad K. Sangma said that in continuation of the effort of recognition of language. And intends to do their bit to preserve and promote the languages. He said, “This is going to be a very important game-changer for the talents and an opportunity like never before to the filmmakers and musicians of our state.”
He urged people to join the platform and view content to enable payment to the local creative talent pool. The Minister of Tourism, Paul Lyngdoh speaking on MGMP said that 3000 musicians are earning through music. The collaboration with Hard Rock Cafe today will give a platform to Shillong/Meghalaya-based artists to perform in Hard Rock Cafes across the country.
Paul Lyngdoh said, “We are over the top with today’s launch. And we are confident that the content creators and awardees will be inspired to take art more seriously. We are trying to bridge the gap between potential and possibilities.”
